At Coldwell Banker we’ve undeniably lead the industry in the technological advancements since our early beginnings over 100 years ago. In recent years, our development team are constantly and perpetually pushing the envelope in testing new applications and the latest devices…trying new (and sometimes crazy) things like the touch screen coffee table app that eventually lead to the release of our iPad application. From creating the first national real estate website, to developing the industry’s first mobile websites and apps, we’ve always been about creating innovative tools that make the home buying process easier and more enjoyable for consumers.
So in the spirit of our 2012 “Value of a Home” campaign, we present to you our latest commercial. We’re calling this newest spot “Innovation” and it’s all about how our tools can help make looking for home a wonderful experience from in-market homebuyers to aspirational dreamers looking at neighborhoods and homes they’re working hard to get to eventually. The 30 second spot, which will drive consumers to our website, is voiced once again by Emmy winning actor Tom Selleck. Enjoy!