If you haven’t noticed, the holidays are upon us. In years past, Coldwell Banker has done some unique holiday related advertising. Last year, we created a billboard in Times Square that featured agents and locations with holiday themed names.
This year we partnered with NBC to not only create a holiday themed TV spot, but also advertise on some of the most notable holiday programs. This week, we launch our holiday themed ad which we call “Crowded House.” Our recent survey of consumers showed that 40% of people have more than 15 people living under one roof during the holiday season! As you’ll see in the video below, we played off that concept in what we think is a relatable TV commercial.
In addition, this new ad will be running on the marquee holiday programs on NBC including the Macy’s Thanksgiving Day Parade and the Rockefeller Christmas Tree Lighting as well as other holiday related programs throughout the upcoming weeks.
As we reference in an earlier blog post, the holidays bring out a new appreciation for home and it plays a larger role in the memories and the enjoyment of the holiday season. From our home to yours we hope you have a happy holiday season.
Take a look at our holiday ad below and be on the lookout for it this week on NBC.